"The Wolf of Wall Street" is not only a film with DiCaprio, it is a real person, a salesman to the core, who managed to create one of the largest brokerage companies in New York - Stratton Oakmont. And even if scandals are associated with his name, he certainly has something to learn. So, today I present you 5 business lessons from the Wolf of Wall Street.
1. Never take "No" for an answer.
Anyone who has ever tried himself in cold sales knows how often the word "no" sounds on the other end of the wire. In fact, you are trying to sell a person something that he absolutely does not need. But Belfort was selling. And he did it masterfully. And one of the components of his recipe for success is that he never took "no" for an answer. He persisted and continued to sell. And he taught his team this. He teaches this now at his trainings.
Teaching employees to conduct telephone conversations in the "cold" market, Belfort constantly reminded them that their main duty from the moment they came to work until the end of the day was to dial and call, not paying attention to the fact that the secretaries did not allow them to talk to the boss, and even refused in a rough form 50 times a day.
"Don't hang up until the customer buys the shares, or he'll die for fuck's sake!"
2. Program yourself for success.
Belofrt always wanted to become a millionaire. And he understood that in order to become a millionaire, you have to think as if you already have this million. You should not just believe that you will achieve success, you should behave like a successful person initially — from appearance to lifestyle.
"I believe in total immersion. If you want to be rich, you have to program your mind for wealth. You must get rid of the thoughts that led you to poverty and replace them with new thoughts — thoughts of wealth."
3. Sell benefits.
Who needs shares? Some pieces of paper, no more. Who wants to buy pieces of paper at such prices? Belfort understood this, and he was not selling shares. He never started a conversation with the words "buy shares." He was selling benefits. He was selling a three-story house outside the city. He was selling an annual vacation in Hawaii. He sold fancy cars. But not stocks.
4. Encourage corporate culture.
In the cinema, the customs and traditions of Stratton Oakmont are shown in some detail. Hypocrites will be shocked by the rituals that were carried out after successful IPOs or sales jumps. Of course, I'm not suggesting introducing all this narcotic nonsense into my company — but crazy traditions are important. You work well, you have a good rest, don't you?
5. Charge your employees for success.
Jordan's motivational speeches, which he delivered to his employees at important moments — performed by DiCaprio, they are beautiful, but we are sure that the original came out even better. In places it was like a sermon, with a crowd beating in religious ecstasy. Jordan is a true charismatic leader. He is open to his employees, he charges them with his energy, he programs them for success.
Belfort admits that even the most brilliant brokers, who received a lot of benefits from transactions, from time to time thought about what they were forcing people to make unprofitable acquisitions. "Performances" helped to calm the conscience of employees and set them up in the right way.
Implement these 5 lessons and make stormy sales!
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